The "Sou de Algodão" movement is recognized as a unique initiative in Brazil, having been established in 2016 with the goal of promoting responsible fashion. In this endeavor, all participants in the production chain and textile industry that work with this fiber, from farmers to end consumers.

The main objective of the movement is to highlight the qualities and advantages of the cotton produced in Brazil, such as its quality, durability, comfort, and the fact that it is a natural fiber. In addition, it seeks to raise awareness about the social and environmental impacts of cotton production, emphasizing the importance of sustainable and responsible practices throughout the production chain.

By bringing together farmers, weavers, artisans, spinners, fashion designers, stylists, students, and consumers, the movement aims to strengthen the cotton industry in the country, foster the economic development of the producing regions, and encourage the choice of products made with domestic cotton.

Through awareness campaigns, strategic partnerships, and publicity actions, the "Sou de Algodão" movement seeks to disseminate the importance of valuing and choosing Brazilian cotton, contributing to a more sustainable and conscious fashion.